Chromoplus Colorica is the first permanent hair coloring 100% vegan, cruelty-free, and dermatologically tested for intense, brilliant and long-lasting colors. Not just a simple coloring service, but
Naturica is the range of natural haircare treatments developed to offer a solution to the needs of all hair and scalp types. Thanks to its natural formulations based on natural Mediterranean
Forget dull, faded, fragile and difficult to manage blondes. Naturica Blonde is the new way to enhance the sensuality and beauty of blonde hair, both natural and bleached. It was created to gently
Newday is the new bleaching system developed by Rica and created to enhance the ability and creativity of every hair colorist all over the world. We all know that bleaching is an invasive treatment
The Opuntia Oil line is the exclusive range of haircare products based on Opuntia Oil. This unique and precious oil, in fact, gives hair unique and precious shine, protection, softness and
Opuntia Oil for Men is the complete range of men care products characterized by the uniqueness and preciousness of its main ingredient: prickly pear oil. Products of this line are dedicated to the
The new Rica Styling line has been conceived by Rica R&D laboratories to provide the hair stylists the needed tools to create infinite looks and give body and shape to every style. Rica Styling
THE PROFESSIONAL TRIVITT PRODUCT LINE HAS BEEN DEVELOPED USING NATURAL RAW MATERIALS AND THE LATEST TECHNOLOGIES. THE INNOVATIVE PRODUCTS WITH A FOCUS ON DEEP HYDRATION, CAUTERIZATION (HAIR SEALING)
The use prevents frizz. The thermal protection, gives the hair intense shine and softness. By selecting the most exclusive ingredients, such as coconut and gold of pleasure oil which repair the hair
O Segredo do Cabeleireiro instantly rebuilds the damaged hair structure. Rich in KAPs (Keratin Associated Proteins) *, which restores lost mass and resistance to the hair. What does KAP mean: The
DEVELOPED WITH EXCLUSIVE INGREDIENTS THAT MEET THE INDIVIDUAL FINISH AND HAIRSTYLE NEEDS FOR A LONG AND MOISTURE-RESISTANT HOLD. MOUSSE HAIRSPRAY FOR STRONG HOLD INTENSIVE SHINE STYLING POWDER STRONG
THE TRIVITT VIOLET TONING SERIES HAS BEEN SPECIALLY DEVELOPED FOR THE CARE OF BLONDE HAIR OR STRANDS TRIVITT VIOLET TONING NEUTRALIZES ALL YELLOW AND ORANGE TONES. GIVES HAIR THE DESIRED PLATINUM
Brazilian Keratin Hair Straightening by ITALLIAN Hairtech is a treatment for rebellious and wavy hair with anti-frizz effect. Made from a composition of oils from different plant seeds such as argan,
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