Exhibitors & Products 2022

Chromoplus Colorica is the first permanent hair coloring 100% vegan, cruelty-free, and dermatologically tested for intense, brilliant and long-lasting colors. Not just a simple coloring service, but

Naturica is the range of natural haircare treatments developed to offer a solution to the needs of all hair and scalp types. Thanks to its natural formulations based on natural Mediterranean

Forget dull, faded, fragile and difficult to manage blondes. Naturica Blonde is the new way to enhance the sensuality and beauty of blonde hair, both natural and bleached. It was created to gently

Newday is the new bleaching system developed by Rica and created to enhance the ability and creativity of every hair colorist all over the world. We all know that bleaching is an invasive treatment

The Opuntia Oil line is the exclusive range of haircare products based on Opuntia Oil. This unique and precious oil, in fact, gives hair unique and precious shine, protection, softness and

Opuntia Oil for Men is the complete range of men care products characterized by the uniqueness and preciousness of its main ingredient: prickly pear oil. Products of this line are dedicated to the

The new Rica Styling line has been conceived by Rica R&D laboratories to provide the hair stylists the needed tools to create infinite looks and give body and shape to every style. Rica Styling