Exhibitors & Products 2022

Chromoplus Colorica is the first permanent hair coloring 100% vegan, cruelty-free, and dermatologically tested for intense, brilliant and long-lasting colors. Not just a simple coloring service, but

Cutting-edge mid-century design with round mirrors and lighting. A body of furniture unexpectedly extravagant. Beautiful, aesthetic and quite different. This was also the opinion of the jury of the

Shortly after its launch, the OLYMP Arrow hairdressing chair was awarded the Iconic Award 2021: Innovative Interior by the German Design Council. An international jury of experts presented the

PROFESSIONAL LINE Thermo brushes The thermal brushes have a ceramic base that helps retain heat for longer periods of time. Makes it easier to straighten and shape the hair. The mixed nylon and boar

A professional straightener for shiny, silky smooth straight hair. The special feature of the new HairMaster Iron y2w are the rounded titanium styler plates for precise styling of curls, sweeps and

Naturica is the range of natural haircare treatments developed to offer a solution to the needs of all hair and scalp types. Thanks to its natural formulations based on natural Mediterranean

Forget dull, faded, fragile and difficult to manage blondes. Naturica Blonde is the new way to enhance the sensuality and beauty of blonde hair, both natural and bleached. It was created to gently

Newday is the new bleaching system developed by Rica and created to enhance the ability and creativity of every hair colorist all over the world. We all know that bleaching is an invasive treatment

Generous armrests convey elegance and a sense of security, while the lush dimensions ensure that customers of all sizes can sit comfortably. The back of the new LavaSit Pure features hand-finished

The Opuntia Oil line is the exclusive range of haircare products based on Opuntia Oil. This unique and precious oil, in fact, gives hair unique and precious shine, protection, softness and

Opuntia Oil for Men is the complete range of men care products characterized by the uniqueness and preciousness of its main ingredient: prickly pear oil. Products of this line are dedicated to the

THE PROFESSIONAL TRIVITT PRODUCT LINE HAS BEEN DEVELOPED USING NATURAL RAW MATERIALS AND THE LATEST TECHNOLOGIES. THE INNOVATIVE PRODUCTS WITH A FOCUS ON DEEP HYDRATION, CAUTERIZATION (HAIR SEALING)

The use prevents frizz. The thermal protection, gives the hair intense shine and softness. By selecting the most exclusive ingredients, such as coconut and gold of pleasure oil which repair the hair

O Segredo do Cabeleireiro instantly rebuilds the damaged hair structure. Rich in KAPs (Keratin Associated Proteins) *, which restores lost mass and resistance to the hair. What does KAP mean: The

THE TRIVITT VIOLET TONING SERIES HAS BEEN SPECIALLY DEVELOPED FOR THE CARE OF BLONDE HAIR OR STRANDS TRIVITT VIOLET TONING NEUTRALIZES ALL YELLOW AND ORANGE TONES. GIVES HAIR THE DESIRED PLATINUM

The new Rica Styling line has been conceived by Rica R&D laboratories to provide the hair stylists the needed tools to create infinite looks and give body and shape to every style. Rica Styling

Brazilian Keratin Hair Straightening by ITALLIAN Hairtech is a treatment for rebellious and wavy hair with anti-frizz effect. Made from a composition of oils from different plant seeds such as argan,