“Rica is Passion…for our products, our work, and our natural ingredients. We put this passion in everything we do because we keep doing things with our hands and our soul”.
Mario Puglisi Rica CEO
Rica's commitment, today more than ever, is to spread the concept of Responsible Beauty, a mission that has become a real philosophy for us. In this way we make every production phase sustainable, implementing a careful and daily control on raw materials, selected exclusively from natural and organic products.
We are also committed to being totally cruelty-free, eliminating any animal testing at every stage of production.
Responsible Beauty for Rica is a principle-based on respect for the surrounding area and its resources. So as to give life to professional products that enhance beauty.
Our goal is to exploit the cosmetic power of the ingredients that nature offers to create transparent formulas that are not harmful to the customer and the environment.