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Contrada Valcorrente, 95032 Belpasso
Telephone +39 095 7132022
Fax +39 095 7132005

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Hall map

TOP HAIR - DIE MESSE Düsseldorf 2022 hall map (Hall 16): stand D32

Fairground map

TOP HAIR - DIE MESSE Düsseldorf 2022 fairground map: Hall 16


Valeria Chisari




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Our range of products

Product categories

  • 01  Hair cosmetic products
  • 01.01  Bleaching products

Bleaching products

  • 01  Hair cosmetic products
  • 01.02  Permanent colouring products

Permanent colouring products

  • 01  Hair cosmetic products
  • 01.03  Salon hair care products

Salon hair care products

  • 01  Hair cosmetic products
  • 01.05  Hair colourants

Hair colourants

  • 01  Hair cosmetic products
  • 01.06  Hair treatments

Hair treatments

  • 01  Hair cosmetic products
  • 01.07  Shampoo
  • 01  Hair cosmetic products
  • 01.08  Styling products

Styling products

  • 01  Hair cosmetic products
  • 01.09  Tints


Our products

Product category: Permanent colouring products

Chromoplus Colorica

Chromoplus Colorica is the first permanent hair coloring 100% vegan, cruelty-free, and dermatologically tested for intense, brilliant and long-lasting colors.
Not just a simple coloring service, but a real color experience 100% vegan, up to 94% naturally derived ingredients, to pay homage to the riches of our land.

Color your hair in a responsible way with the 100% vegan hair color

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Product category: Shampoo


Naturica is the range of natural haircare treatments developed to offer a solution to the needs of all hair and scalp types.

Thanks to its natural formulations based on natural Mediterranean ingredients, Naturica products nourish, hydrate, strengthen and protect the hair from smog and pollution respecting the environment in which we live.

All Naturica shampoos, conditioners and masks formulas dramatically extend the life and vibrancy of hair color. And in addition they all are 100% Vegan and cruelty-free.

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Product category: Shampoo

Naturica Blonde

Forget dull, faded, fragile and difficult to manage blondes.

Naturica Blonde is the new way to enhance the sensuality and beauty of blonde hair, both natural and bleached.
It was created to gently cleanse, repair the hair in depth, making the blond revived, luminous and long-lasting.
A real hair beauty routine specific for blonde hair and to maintain their beauty for a long time.

For a luminous, brilliant and vivid blond.

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Product category: Hair treatments

Opuntia Oil

The Opuntia Oil line is the exclusive range of haircare products based on Opuntia Oil. This unique and precious oil, in fact, gives hair unique and precious shine, protection, softness and combability.

This line is ideal for nourishing the hair and eliminating frizz. Plus it's 100% Vegan and cruelty-free.

Why Opuntia Oil?

The Opuntia oil is a very rare and precious oil extracted from pure seeds and cladodes of prickly pear.
It ensures antioxidant, regenerative, moisturizing, soothing and anti-inflammatory properties. Due to its high content of essential fatty acids, omega-6 and omega-3, and abundant tocopherols, such as delta7-stigmasterol, it gives the hair unique splendor, protection, softness and combability.

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Product category: Styling products

Rica Styling

The new Rica Styling line has been conceived by Rica R&D laboratories to provide the hair stylists the needed tools to create infinite looks and give body and shape to every style.

Rica Styling products are based on Rica Line Complex, which deeply hydrates and protects hair from frizz, humidity, pollution, thermal styling and UV rays.

Technology, performance, texture, passion…no matter if you want to perform the perfect blow-dry or to emphasize a sophisticated haircut, the Rica Styling Line is what you need to turn hair into new expressions of style.

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Product category: Bleaching products


Newday is the new bleaching system developed by Rica and created to enhance the ability and creativity of every hair colorist all over the world.

We all know that bleaching is an invasive treatment for hair, especially when it is done with inappropriate products or following incorrect methods. This is the reason why Newday bleaching products are formulated with specifically selected ingredients, in order to satisfy all the hair needs while bleaching.

Thanks to the well-established experience in hair color field, Rica proposes Gorepair System, a new hair restructuring technology to be used in association with Newday during the bleaching system.

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Product category: Shampoo

Opuntian Oil for Men

Opuntia Oil for Men is the complete range of men care products characterized by the uniqueness and preciousness of its main ingredient: prickly pear oil.

Products of this line are dedicated to the care and well-being of hair and beard. Their naturally derived formula treats, nourishes, and strengthens hair and scalp, protecting it from pollutants and oxidative stress. It's 100% Vegan line.

 Why Opuntia Oil?
The prickly pear botanical name is Opuntia ficus-indica. Opuntia oil is a very rare and precious oil, extracted from the seeds and cladodes of prickly pear. It boasts important antioxidant, regenerative, moisturizing, soothing and anti-inflammatory properties.
Thanks to its high content of essential fatty acids, omega-6 and omega-3, and of tocopherols, such as delta-7-stigmasterol, it gives the hair a unique shine, protection, softness and manageability.

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Our trade marks

About us

Company portrait

“Rica is Passion…for our products, our work, and our natural ingredients. We put this passion in everything we do because we keep doing things with our hands and our soul”.
Mario Puglisi Rica CEO

Rica's commitment, today more than ever, is to spread the concept of Responsible Beauty, a mission that has become a real philosophy for us. In this way we make every production phase sustainable, implementing a careful and daily control on raw materials, selected exclusively from natural and organic products.

We are also committed to being totally cruelty-free, eliminating any animal testing at every stage of production.

Responsible Beauty for Rica is a principle-based on respect for the surrounding area and its resources. So as to give life to professional products that enhance beauty.

Our goal is to exploit the cosmetic power of the ingredients that nature offers to create transparent formulas that are not harmful to the customer and the environment.


Company information as a PDF file