Better overview thanks to service-focused division

Visitors to the TOP HAIR International Trend & Fashion Days in Düsseldorf from 19 to 21 March 2011 can look forward to a new structure of workshop platforms. For the first time at a hairdressers’ trade fair the four platforms will be assigned to three thematic areas: Haircuts, Dyeing and Styling, and the programme will be filled by exhibitors regardless of manufacturers. With this structure the programme will be considerably more manageable for visitors, thus making it much easier to choose suitable events.

The success of the TOP HAIR Trend & Fashion Days had led to a steady increase in the amount of information provided on workshop platforms, so that many visitors eventually had problems finding their bearings. To simplify orientation, it was therefore decided to offer four thematically focused workshop platforms in 2011. So there are now separate platforms for Haircuts as the basic service of a hairdresser and for Styling as a value-added service through which a hairdresser can gain a unique selling point. Dyeing as a sales driver for hairdressers will even occupy two platforms in the programme.

Learning-focused programme on the Monday of the trade fair for newcomers and start-ups
The Monday of the TOP HAIR International Trend & Fashion Days 2011 will focus on the motto “Career and Training”. A clear programme structure is indispensable on this training day, as the main target group is the younger generation. The new structure will enable visitors – from ambitious newcomers to start-ups – to find exactly the kind of events that will be helpful for their further training. Another important element that will add to the training focus of the Monday programme is a range of special interactive facilities at the workshops, at the convention and at the “Haircut Factory”.

One admission for everything
The TOP HAIR International Trend & Fashion Days are open from Saturday, 19 March 2011 from 3.00 pm to 8.00 pm (including special show and party), on Sunday, 20 March from 9.00 am to 6.00 pm and on Monday, 21 March from 9.00 am to 4.00 pm. One-day admission at Euro 65 (Saturday or Sunday), Euro 30 (Monday) or the three-day admission for Euro 100 entitle trade visitors to attend all shows, workshops and congress events. Admission tickets are also valid on Saturday and Sunday for entrance to the concurrent BEAUTY INTERNATIONAL DÜSSELDORF. 1,250 exhibitors and brands are represented at this leading international trade fair for professional cosmetics; complemented by workshops, lectures, fashion shows and championships. Visitors can obtain more information on TOP HAIR International on the Hotline +49 (0)211 4560-7615 or here at www.top-hair-international.com.