The TOP HAIR trade fair is a well-established fair and recognised meeting point for hairdressers boasting good organisation. We have presented ourselves here as open-minded and innovative and are satisfied with the response.
For us TOP HAIR is the only fair that makes sense in the hairdressing sector. The standard of the stands is continually rising and the entire event is successful and primarily a true reflection of our sector.
On both the Saturday and Sunday we were able to post a high footfall. We are satisfied with the quality. This concept is the right one! This year our stand was located right opposite our sister company KMS. Here a bottle design contest was held – and the hairdressers loved it! It was also great to see many international contacts from Austria, Holland as well as Russia. In our view, the future of our sector is international.
For the first time, this year we managed to present four large stands in two halls. We were able to achieve two-digit growth and our image stands also enjoyed great popularity. We feel our assessment that TOP HAIR is the top event in the sector TOP HAIR has been confirmed and the event has once again gained in importance.
For us TOP HAIR is quite clearly the most important hairdressing trade fair across the entire German-speaking region. Everything is here! The general trend is for the market to further fragment: salons are taking on a clearer focus and are specialising – we have exactly the right concepts and products here.
We see the fair as top quality, both in terms of the programme as well as the conversations held here. What is interesting this year is primarily the international contacts, mostly from Central and Eastern Europe. We are quite simply delighted with the quality of the stands and shows. So we feel our decision to attend the fair was the right one given that TOP HAIR is the No.1 trade fair in the sector in Germany. We have identified a trend towards individualisation – hairdressers need to differentiate themselves. This is exactly the field that we offer hair dyes and products for. We feel very at home here – actually we could well imagine the fair lasting another day.
The Sunday, in particular, was really busy at our stand and we are delighted at the high standard of our visitors. We were able to showcase new products and win over new customers – just as it should be! Here everything is well organised. We are present at trade fairs in 13 countries – but Düsseldorf is the best one for customer contacts.
We are happy to be here as a German company with the Made in Germany quality seal. Our stand was well attended throughout and TOP HAIR is the undisputed No. 1. The concept featuring shows, business plus creativity really works. We see our appearance as an obligation, it fits! The networking is simply great. We also welcomed lots of customers from Austria, Switzerland, Belgium and France. Additionally, we could imagine a kind of digital forum offering information in concentrated and efficient form in the run-up to the fair.
"Welcome home" was our trade fair motto, a philosophy to be experienced both at the Wella-Haus with its various rooms in Hall 8b, at the presentation of all our brand highlights on the big stage on Sunday and at our numerous workshops. Top Hair Trend & Fashion Days are convincing with a high-quality concept – it was fun to be part of it. We held good conversations with many hairdressing companies and managed to be a good host for all our customers thanks to our diversity.
Once again, there was a great atmosphere in Düsseldorf. Obviously, the highlight was our event with superstar Robert Cromeans that generated great interest among hairdressers. TOP HAIR is just wonderful and its proximity to the city centre is ideal – it’s an all-round success.