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Marketing Solutions for Exhibitors

In addition to the flat-rate media fee TOP HAIR offers you varied marketing options - personalised or package solutions. Make sure to use our offers to reach out to your target group selectively not only during the trade fair but also in-between events. This makes you visible for 365 days - digitally, on site and worldwide.

  •  More attention for your products
  •  More high-quality trade visitors at the stand
  •  More visibility for digital channels
  •  More leads for your salesforce
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Compelling Facts
Marketing packages
Individual Formats
Success Stories
FAQs
Consulting & Contact

Compelling Facts

Your stage for increased international exposure

When it comes to innovative power TOP HAIR knows no limits. With over 27,000 trade visitors from 46 countries, strong media presence and digital channels, TOP HAIR boasts top-level outreach and leads.

Visitors

from 52 countries

Exhibitors

from 24 countries

Journalists

from 15 countries

Decision-makers

on site

Visits

to TOP HAIR Website

Page Impressions

of TOP HAIR Website

Subscribers

to TOP HAIR Info Mailing

Follower

on Social Media

Our packages for your trade fair goals

From basic exposure to lead generation: we offer flexible solutions for any size of exhibitor - simply book and get started right away.

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Marketing packages

DIGITAL VISIBILITY - YOUR BRAND AT FIRST CLICK

From start to premium: our Marketing packages offer staggered services - from basic exposure to maximum reach. This is the way to selectively boost your presence in the run-up and during the trade fair.

  •  Awareness & Branding
  •  Boost reach
  •  Prepare leads

from € 465

Read more and book
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Event partner packages

ON SITE AND DIGITAL - HIGHLY VISIBLE PRESENCE

From Silver to Platinum: the Event partner packages ensure exclusive exposure for you at the exhibition centre and on digital channels - highly visible on site and online.

  •  Build brand image
  •  Increase visibility at the trade fair
  •  Increase visitor numbers at the exhibition stand

Limited availability | from € 1,999

Read more and book
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Lead package

Potential contacts - straight to your sales team

Want to know who visited your digital trade fair appearance? The Lead package delivers valuable leads right for your sales. Measurable, high-quality and instantly usable.

  •  More qualified leads
  •  Measurable success
  •  GDPR-compliant

from € 499

Read more and book

Individual formats for maximum flexibility

In addition to our Marketing packages you can selectively book individual advertising formats - in the trade fair media, on the fairgrounds or right at the stand - thereby increasing your reach where it produces the biggest impact for you.

Advertising in the trade fair media

Place your brand in official trade fair media - from the online list of exhibitors to Newsletters to the exhibition catalogue. 
To Products

Advertising on the fairgrounds

Also be visible beyond your exhibition stand by featuring on advertising spaces, videowalls, posters and much more to get the required attention.
To Products

Advertising at the exhibition stand

Stand out with your exhibition stand from your competitors and impress visitors with personalised displays, banners, flags and much more.
To Products

Voucher code

Invite your customers to the trade fair and close new deals - simply by digital vouchers. Integrate the voucher codes into your own advertising materials. You only pay for tickets that are actually redeemed.
Order Vouchers

Advertising Media

Personalised advertising media such as flyers, films or posters turn your stand into an attention-grabbing stage. Advertising media can be conveniently collected at the Messe-Service-Center.
Order Advertising Media

Capturing leads at the exhibition stand

By scanning the barcodes on visitors' tickets with Scan2Lead you as an exhibitor can easily capture all visitor data digitally and in real time at the touch of a button.
Order Lead Capturing

Our exhibitors' success stories

TOP HAIR is a real highlight for us every year! This is where we meet exactly the people we want to talk to.
CSO New Flag
Daniel Zeller
The hight quality of the event, the wide range of shows and workshops and the participation of the most important exhibiting companies in the market characterise TOP HAIR as the leading event in the hairdressing industry. 
Managing Director Olymp
Dr. Peter Wenzel
TOP HAIR offers an ideal stage to communicate our philosophy of design, functionality and a feel-good experience. For us, the trade fair is not only a meeting place for the industry, but also a place of inspiration.
Sales Manager Takara Belmont
Alexander Spengler
TOP HAIR offers a unique platform to experience innovation, craftsmanship and the world of brands. For us, the trade fair is a showcase for the industry - it brings people together, provides impetus and inspires.
Marketing Manager DACH WAHL Professional
Rebecca Baumgartner

FAQs about our
marketing solutions

Media Services

What content of the media fee can I maintain myself?

You can maintain the content in your exhibitor profile yourself. This includes, for example, your contact details, product descriptions, company or product videos, news, etc.
A well-maintained exhibitor profile increases your reach and improves the findability of your company and your products.

How do I book a media package?

All packages and individual services can be conveniently booked via the Online Order System (OOS). There you will also find detailed descriptions and prices.

Can I book individual services instead of a package?

Yes. In addition to our marketing package solutions, you can book individual advertising formats – e.g. advertising in trade fair media, at the exhibition stand or on the exhibition grounds. This allows you to expand your reach where it has the greatest effect for you. Bookings are also made via the Online-Order-System.

When should I book?

We recommend booking early to secure the best placements in the media and limited packages (e.g. event partner packages). This allows you to benefit from maximum reach in the run-up to the trade fair.

How are the costs billed?

The media fee is billed together with the stand booking. Other media services are billed transparently via the online ordering system. With vouchers, for example, you only pay for tickets that are actually redeemed (‘pay per use’).

How can I measure my success?

Your success is measurable: reach figures, leads, newsletter responses, banner clicks and the number of vouchers redeemed are all available to you. In addition, tools such as Scan2Lead allow you to digitally capture all visitor data directly at your stand and export it for your lead management.

Who can I contact if I have any questions concerning media services?

Our marketing partner Neureuter Fair Media is available to answer any questions you may have. You can find the contact details on this page. Alternatively, you can also contact our hotline on: +49 211/4560-400

Neureuter Fair Media logo

Your contact partner

Questions regarding our Marketing packages or want to place your brand even more exclusively?
Our sales partner NEUREUTER FAIR MEDIA will be pleased to assist you.

Info:
The figures are based on an analysis of Google Analytics.
Since users have the option of deactivating cookies, the total number is calculated from the figures from Google Analytics X of the users who have rejected cookies.

In 2025, 23.8% of users have rejected cookies.
Info

The figures are based on an analysis of Google Analytics.
Since users have the option of deactivating cookies, the total number is calculated from the figures from Google Analytics X of the users who have rejected cookies.

In 2025, 23.8% of users have rejected cookies.

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