TOP HAIR is a top level event. When you talk about trade fairs in Germany this is the one you talk about. Here you look forward to meeting customers. Also, around our stand it isn’t too loud so you can have a good conversation. I like the supporting programme and we also make our own contribution to this.
To my mind, TOP HAIR is gaining in quality every year. It is the perfect venue for product innovations and we hold very interesting conversations here. It boasts an excellent combination of workshops and forums. The trade fair, as well as Düsseldorf itself, has family feel to it – and that suits the hairdressing sector perfectly.
Others like to attend the world hairdressing championships Friseur WM in Frankfurt but we very consciously opt for Düsseldorf. A highlight this year without question was the Anthony Mascolo Show which met with a great response across the board. For us TOP HAIR is a very good platform for delighting and meeting customers again but it is also great for forging new contacts.
There may have been fewer visitors on the opening day but we were still able to hold interesting talks. To our minds, TOP HAIR enjoys a high standing already because of our location in the neighbouring town of Viersen – obviously we want a presence here. The mood in the sector is tense at present and many hairdressers are worried about the minimum wage. The close timing this year of Cosmoprof, Friseur WM and also TOP HAIR is unfortunate.
Normally, TOP HAIR is the most important trade fair for us. What we showcase here generally goes down well and so also develops well. However, because of the Friseur WM event in Frankfurt, this year’s TOP HAIR has been pushed into second place. When it comes to organisation in parking spaces I do believe there is room for improvement.
After a subdued start I see good quality here in the Sunday visitors. I would like to stress the high-quality supporting programme that for us is a significant element at this event. It picks up on themes that appeal to salon operators and staff alike and conveys the fun and enjoyment that further training brings.
Despite altered exhibitor structure, to our minds the trade fair has not lost any of its quality. For us it is still one of the best throughout Europe. We find that the blend of shows and specialist lectures works very well and I don’t know any other fair that offers this at such a high level. We have been here since the start and always like coming back.
We like coming here every year because for visitors the fair in Düsseldorf means high quality. The setting is perfect, the workshops are great and interesting – also ideal for learning skills up close, which is exactly what hairdressers want. All in all, TOP HAIR is quite simply a great stage.