01/23/2013

Amika

Amika Launches

From Fashion Week to new product launches, the amika team has been busy preparing for exciting opportunities in the upcoming months.
With New York Fashion Week just around the corner, amika is looking forward to another successful season backstage with our stylist team. Be sure to check the amika Facebook and Twitter sites for our coverage of the shows. We’re already gazing ahead to the Spring/Summer 2014 shows in September as well, and have an exclusive event for our partners in the works.
Set to launch in March, amika has partnered together with the trendy nail care brand Dashing Diva Professional to produce two salon-exclusive product sets—the amika Beauty Junkie Kit and Golden Disc-o-pade Styler + Nail Appliqué Set. Inspired by the striking mod prints sauntering down the runways, the glamorous Golden Disc-o-pade Styler + Nail Appliqué Set includes amika’s Digital Titanium Styler and a set of the Dashing Diva Professional DesignFX nail appliqués while the amika Beauty Junkie Kit contains five key products from amika's line of Obliphica hair care and a set of the Dashing Diva Professional DesignFX nail appliqués within a chic and travel-ready nylon cosmetic bag.
amika is also introducing its new Obliphica Straight Up Smoothing Balm this February, an advanced straightening balm formulated with the potent Sea Buckthorn Berry to improve the health of hair and deliver sleek results. The new Obliphica Touchable Hairspray will launch this March. Its residue-free formula works to provide protection from humidity while providing a strong, yet flexible hold. The Obliphica berry extract in the formula eliminates frizz and enhances shine for an ultra-glossy finish.
Look for amika as a sponsor of BehindTheChair.com’s 13th annual Stylist Choice Awards on March 10. Running alongside America’s Beauty Show in Chicago, the Stylist Choice Awards recognize and celebrate the top industry pros.
Exhibitor Data Sheet