Learning from the Best: International Star Hair Stylists at the TOP HAIR INTERNATIONAL Trend & Fashion Days

From 27 to 29 March 2010 hairdressers will have the unique opportunity to see their stars perform live and to learn from the best of their industry at the TOP HAIR INTERNATIONAL Trend & Fashion Days Düsseldorf. In over 100 top-flight workshops these professionals will share their knowledge on cut, colour and styling; in addition to this, trade fair visitors can experience the visions of international trendsetters at more than 15 major shows.

“Haute Hair Couture”: Inspiration and Aspiration
The TOP HAIR INTERNATIONAL Trend & Fashion Days 2010 await visitors with a true highlight to kick off: the breathtaking show of Israeli star hair stylist Shuki Zikri. Zikri is the leading hair stylist in Israel whose collections serve as international benchmarks. He aims to make faces glow with the help of hairstyles – an art he stages in his celebrated shows that blend unrivalled craftsmanship with artistic aspirations and lavish choreographies. Exclusively for the visitors of the TOP HAIR INTERNATIONAL Trend & Fashion Days Shuki Zikri will present a specifically arranged show in Düsseldorf. Following the Shuki Zikri Show on Saturday evening the traditional, big sectoral party will take off. Other highlights of the show calendar include the freshly awarded “British Hairdresser of the Year“, Akin Konizi featuring Nelson Brown; also featured will be Tim Hartley for Davines, Bertram K from Austria and Keller The School for L’Oréal Professionel, the Goldwell Team and the KMS California Artistic Team as well as Mike Karg and Jo Blackwell. Measuring an impressive 30 m in length the show stage in Hall 8a with grand stands for 2,000 spectators on both sides guarantees optimal view of the protagonists from the first cut to the closing defile.

Craftsmanship: Techniques, Tips and Further Training
Hands-on knowledge for everyday salon routine will be centrestage at the over 100 workshops distributed over five workshop stages in Hall 8b. The teams will present their interpretation of the latest trends in a concrete and reproducible way sharing cuts and colour tricks with the audience. Featuring among others are Wolfgang Zimmer, Ronald Reinholz, H3, Kertu and Mod’s Hair for L’Oréal Professionel, the Wella Artistic Team, Thorsten Hussfeldt/Capelli Group for Glynt, Beni Durrer, Goldwell, Paul Mitchell, the Tondeo Cut’n Style Team, Reza Shari for Revlon, American Crew, Schwarzkopf Professional and Marco Wojach for Haaro. At the “Schnittfabrik” (Cutting Factory) in Hall 8a Stefan Lenk (Tondeo), Marco Wojach (Haaro), Mike Karg and Dana Wittmann will present their skills with scissors and shavers.            

The Monday of the trade fair will bring something special. Following the great success in 2009 this day will again be under the motto “Career and Training” offering salon staff versatile interactive options for further training. Awaiting visitors once again is the hands-on “Schnittfabrik”, the Top Hair Talk and a Live Workshop photo shoot.

Business: Technical Talks, Market Overview and Contacts
The TOP HAIR INTERNATIONAL Trend & Fashion Days Düsseldorf 2010 offer an exciting and versatile programme not only from a creative point of view but they are also well worth a visit in entrepreneurial terms. At the Top Hair Congress more than 15 high-calibre speakers will share their business know-how related to hairdressing salons. As a complement the trade fair with 310 exhibitors and brands provides a comprehensive market overview of products, facilities, consumables and services exclusive to hairdressers and barbers. Nearly all renowned companies in the industry are represented with a stand at the TOP HAIR INTERNATIONAL Trend & Fashion Days 2010. For the first time Wella will be exhibiting Wella Professionals, Vidal Sassoon and Sebastian Professional. Other exhibitors include L’Oréal with L’Oréal Professionel and Kérastase Paris as well as Goldwell and KMS California (KPSS Deutschland GmbH), Paul Mitchell, Schwarzkopf, La Biosthétique and Olymp. The further optimised hall segmentation of the TOP HAIR INTERNATIONAL Trend & Fashion Days 2010 finally implements the separation between for-order and cash & carry ranges called for by both exhibitors and visitors for a long time already. Hall 8a houses the large “Schnittfabrik” Cutting Factory, the show stage and the cash & carry segment. The workshops, congress and for-order ranges can be found in Hall 8b. Both halls also contain information and consultancy facilitated for exhibitors. The up-market atmosphere at the TOP HAIR INTERNATIONAL Trend & Fashion Days made up of modern stands, generously spaced aisles and high-quality communication zones is an ideal prerequisite for successful talks with existing customers and new contacts.           

One Admission Ticket “Fits All”
The TOP HAIR INTERNATIONAL Trend & Fashion Days are open on Saturday, 27 March 2010, from 3.00 pm to 8.00 pm (followed by an opening show and party), on Sunday, 28 March, from 9.00 am to 6.00 pm and on Monday, 29 March, from 9.00 am to 4.00 pm. On a 1-day ticket priced at EUR 65 (Saturday or Sunday) and EUR 30 (Monday) or a 3-day ticket for EUR 100 trade visitors can attend both the trade fair and all shows, workshops, congress events and the party. On top of this, the tickets valid on Saturday and Sunday include admission to the concurrent BEAUTY INTERNATIONAL DÜSSELDORF. This the leading international trade fair for professional cosmetics features 1,200 exhibitors and brands; beyond this there are workshops, lectures, fashion shows and championships. For more information on TOP HAIR INTERNATIONAL visitors should contact the hotline on +49 (0)211 4560-7615 or go to www.top-hair-international.com
 
Shuki Zikri photos for your pre-fair coverage are available for download at http://fotoservice.messe-duesseldorf.de/tophair

Please make sure to mention in your coverage that admission to the TOP HAIR INTERNATIONAL Trend & Fashion Days Düsseldorf is strictly restricted to trade visitors.

Press Contact
Andrea Eppert,
Claudia Hackbeil
Tel.: +49 (0)211/45 60-997 / - 994
Fax: +49 (0)0211/45 60-8548

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